How we use AI
AI-forward.
Human-directed.
AI can make a lot of video, fast. That's exactly why we're careful with it. Here's where it earns its place in your project, and where it never will.
Every step
You're guided the whole way.
- 01
Storyboard
We explore concepts fast and hand you a clean, clickable HTML storyboard, so you see the idea before we build it.
- 02
Produce
AI does real work: animating costly shots, extending frames, speeding up the unglamorous parts of post. A crew handles what a camera should.
- 03
Review in Frame.io
You comment directly on the cut, frame by frame. No email chains, no screenshots: just clear notes in one place.
- 04
Stay in the loop
A shared chat group keeps everyone aligned through the project: quick questions, quick answers, nothing lost.
- 05
Close the loop
A short survey at the end tells us how it landed, and shapes the next one.
Our honest line
We use it where it works. We say so plainly.
Where it earns its place
Exploring concepts quickly, animating an idea that would be costly to shoot, extending a frame, speeding up post. Used this way, it buys us more time for the decisions that actually shape a story.
Where it doesn't
We don't use it to fake a moment that should be real, or to cut corners on a brief that calls for a camera and a crew. If a project leans on AI, we tell you what we used it for, and what we didn't.
Whether a frame came from a lens or a model, we ask the same three questions: who is this for, what should they feel, and did it land. The tools keep changing. The standard doesn't.
Keep exploring
More on how we work.
Curious how it'd work for you
Tell us the project. We'll show you the approach.
We'll be clear about where AI helps, where it doesn't, and what you'll get either way.
Get a quote